The Green Light Report
Know If Your Product Will Succeed Before You Invest
An 18-dimension market viability assessment built by the team behind 500+ commercialized products. Get a clear GO, CONDITIONAL GO, or NO-GO verdict — backed by real market data, not opinions.
Green Light Report
Market Viability AssessmentThe Problem
Most Product Ideas Fail Because Founders
Skip the Market Research
They spend months and tens of thousands of dollars developing a product nobody wants. The data that could have saved them exists — they just never looked.
Average cost to take a product from idea to first production run
Of consumer products fail within the first year on shelves
Lost if a product fails after development — time you cannot recover
The Green Light Report gives you the market intelligence that Fortune 500 companies use before every launch — at a fraction of the cost.
What You Get
18 Dimensions of Market Intelligence
Each dimension is scored, sourced, and paired with a strategic recommendation. No vague opinions — actionable intelligence you can take to investors, partners, or your own production decisions.
Total Addressable Market
Market size quantified from verified data sources. Not guesswork — real revenue opportunity mapped to your product category.
Demand Signals
Search volume trends, seasonal patterns, and consumer intent data revealing whether people are actively looking for what you want to sell.
Growth Trajectory
Is the market expanding, plateauing, or contracting? Year-over-year category dynamics that determine your timing advantage.
Competitive Density
How many sellers compete for the same buyer? Market saturation index with review counts, ratings distribution, and seller concentration.
Review Landscape
Competitor review analysis revealing what customers love, what they hate, and exactly where they feel underserved. Your differentiation roadmap.
Differentiation Gaps
White space analysis identifying feature, price, or positioning gaps where no competitor owns the conversation. Your entry vector.
Distribution Channel Fit
Which retail channels are viable — DTC, Amazon, big box, specialty? Channel-specific requirements, margin expectations, and buyer access paths.
Regulatory Landscape
Compliance requirements, certifications, and regulatory barriers. The hidden costs and timelines that kill products after development.
Brand Positioning Viability
Can your brand story cut through? Messaging territory analysis showing what positioning angles remain unclaimed and resonant.
Manufacturing Complexity
BOM complexity, tooling requirements, and production readiness. What it takes to go from prototype to shelf-ready product.
COGS Analysis
Estimated landed cost at production volume. The number that determines whether your product can survive retail margins.
Supply Chain Risk
Sourcing concentration, lead times, logistics complexity, and tariff exposure. The operational risks that compound after launch.
Pricing Architecture
MSRP, wholesale, and retail margin modeling using the industry-standard pricing waterfall. Price ranges that make money at every level.
Revenue Projection
Realistic revenue scenarios at conservative, moderate, and aggressive volumes. Based on actual market data, not founder optimism.
IP Landscape
Patent and trademark assessment. What's protected, what's open, and what claims could block your path to market.
Keyword & SEO Viability
Search landscape analysis across Amazon and Google. The digital shelf presence required before a single unit ships.
Category-Specific Risks
Seasonal dependency, regulatory shifts, platform algorithm changes — the category-specific threats your competitors already know about.
Investment Requirement
Capital needed from here to first revenue. Phased investment roadmap showing exactly where each dollar goes and when returns begin.
Each dimension produces a scored rating with cited sources and strategic recommendations — not a generic template, but a custom analysis built for your specific product and market.
How It Works
From Product Idea to Market Verdict in 3 Steps
Share Your Product Concept
Complete a brief intake form describing your product idea, target market, and goals. Takes about 10 minutes. We handle the rest.
We Run the Analysis
Our proprietary engine analyzes your product across 18 dimensions using real market data, competitive intelligence, and retail industry benchmarks.
Receive Your Verdict
Get a comprehensive report with a clear GO, CONDITIONAL GO, or NO-GO recommendation — plus the data and strategic actions behind it.
Who This Is For
Built for Anyone Putting Real Capital Behind a Product Idea
First-Time Inventors
You have a product idea and the drive to pursue it, but you have no idea whether the market wants it or how to find out. The Green Light Report replaces months of guesswork with a definitive answer.
Existing Brand Owners
You sell online or in small retail and want to expand into major chains. Before investing in new SKUs or channels, validate that the market supports your growth path.
Funded Entrepreneurs
You have capital and a product concept. Your investors expect due diligence before production. The Green Light Report is that due diligence — rigorous, data-backed, and boardroom-ready.
Product Teams Evaluating Line Extensions
Your brand is established. You are considering a new category, a new SKU, or a new channel. Run the numbers before committing resources.
Why Trust This Assessment
Built by Practitioners, Not Consultants
The Green Light Report methodology comes from two founders who have collectively launched 500+ products into 100,000+ retail doors. This is not academic theory — it is the same due diligence framework used before every product C2C puts into production.
Real Market Data
Every claim in your report is sourced from live market data — search volumes, competitor intelligence, category analytics, pricing benchmarks. Not projections from a template.
Retail Industry Benchmarks
Our scoring system reflects actual retail buyer requirements. Margin thresholds, packaging standards, compliance gates — the criteria that determine whether a product gets shelf space.
Practitioner Judgment
Data drives the analysis. But interpreting what the data means for your specific product requires operators who have been in the room with retail buyers, managed production lines, and launched into big box.
Pricing
Choose Your Path to Market Clarity
The Green Light Report
- Full 18-dimension market analysis
- GO / CONDITIONAL GO / NO-GO verdict
- Scored ratings with cited sources
- Competitive landscape mapping
- Strategic recommendations per dimension
- 5 business day delivery
The Green Light Report + Strategy Call
- Everything in the Standard report
- 60-minute strategy consultation with C2C founders
- Go-to-market action plan tailored to your findings
- Retail channel entry strategy
- Manufacturing and pricing guidance
- Priority 3 business day delivery
- Upgrade credit toward Green Light Blueprint
Both tiers include the same rigorous 18-dimension analysis. The consultation tier adds direct access to C2C founders who have launched products into Walmart, Costco, Home Depot, and 60+ retail partners.
Frequently Asked Questions
Common Questions About the Green Light Report
Any physical consumer product intended for retail or e-commerce distribution. We have assessed products across CPG, electronics, sporting goods, housewares, pet products, beauty, food and beverage, outdoor, automotive accessories, and more. If it has a UPC and goes on a shelf or ships in a box, we can assess it.
Market research firms charge $15K-$50K and deliver a report written by analysts who have never manufactured a product or met with a retail buyer. The Green Light Report is built by practitioners who have launched 500+ products into 100,000+ retail doors. The methodology reflects what actually matters when taking a product to market — not what looks good in an academic report.
Your product receives a composite score across five weighted dimensions: Market Opportunity (25%), Competitive Position (20%), Go-to-Market Viability (20%), Manufacturing Feasibility (20%), and Financial Viability (15%). Scores of 75+ earn a GO verdict. 60-74 is CONDITIONAL GO with specific actions needed. Below 60 is a CAUTION or NO-GO, saving you from a costly mistake.
A description of your product concept, your target market, and your goals. The intake form takes about 10 minutes. You do not need a prototype, patent, or business plan. If you have additional materials (sketches, competitive research, market notes), you can share them, but they are not required.
A NO-GO is not a failure — it is the most valuable outcome. It means you avoided spending $50K+ and 12-18 months on a product the market does not want. Your report includes specific reasons and, in many cases, pivot recommendations that could shift the verdict. Some of the strongest products we have helped launch started as NO-GO pivots.
Yes. The Report + Consultation tier includes upgrade credit toward the Green Light Blueprint ($1,997). If your report shows a GO or CONDITIONAL GO and you want a full go-to-market plan, the Blueprint picks up where the report leaves off — without re-running the analysis.
Stop Guessing.
Start Knowing.
Every dollar spent building a product nobody wants is a dollar you cannot get back. The Green Light Report gives you the market truth before the money is gone.
500+ products commercialized · 100,000+ retail doors · 100M+ units sold