Free Resource
The 37-Point Product
Launch Checklist
Every step from prototype to retail shelf — the same checklist our team uses when launching into Walmart, Target, and 60+ other retailers. Yours free.
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37 steps. Zero guesswork.
The same process our team follows across 500+ product launches — distilled into a checklist you can use today.
Packaging specifications
Materials, dimensions, regulatory marks, and retail-ready requirements by channel.
Compliance gates
UL, FCC, CPSC, ASTM, and channel-specific compliance requirements with timing.
Retail buyer prep
What buyers at Walmart, Target, and Amazon actually need to see in your pitch.
Cost structure validation
COGS targets, retail margin requirements, and landed cost calculators for each channel.
500+
Products launched
100K+
Retail doors
63
Retail partners
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