Founded in 2024 by Cody Grandadam and Matt Pell, Concept 2 Consumer is a comprehensive product development and brand management firm. With a shared passion for helping entrepreneurs succeed, Cody and Matt bring extensive experience in launching successful products and building reputable brands.
Cody Grandadam founded Promier Products in 2010, growing it into a premium flashlight company with products in over 100,000 stores worldwide. His expertise in consumer goods spans across multiple successful brands including Promier, LitezAll, Kodiak, and Illumibrite.
Matt Pell is the visionary behind several successful brands, including Accubow, Tectonic, and Ozcut. His entrepreneurial journey began a decade ago, and his experience in developing innovative products has been instrumental in his collaboration with Cody to create Concept 2 Consumer.
Filed
40+ Patents
Brought
200+ Products to Market
Placed Products in
100,000+ Retail Stores
To help entrepreneurs bring exceptional consumer goods to market.
To be a fully comprehensive product development & brand management firm.
Do what you say, say what you do.
Treat others with dignity and consideration.
Continuously seek opportunities for self-improvement.
Strive for the highest quality in all endeavors.
Embrace and implement new ideas.
Ensure clear and open communication.
Foster partnerships that benefit all parties.
Own your actions and their outcomes.
Work together to achieve common goals.
Act with honesty and integrity in all actions.
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